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Welcome to HI.
Human Ingenuity.

The new age of Human Ingenuity is here. An age powered by AI that can enable us to think bigger. Reach higher. To build and solve things. You know, all those ingenious things that humans can do. This page is a look at how HI comes to life in the world.
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This is how HI appears around the world.

The future of work is about unlocking the potential of people through the possibilities of technology. So the visual expression of Human Ingenuity needs to reflect that reality. It’s humans Finding more blue-sky time with the help of AI. It’s products working in tandem with users to empower new thinking.

So we’ll capture candid moments in our photography direction. And highlight sparks of ingenuity with our graphic treatment. Humans have always found ingenious solutions. Now, with the help of AI, they’ll have more time for those moments of discovery. 

The people powering people-powered ingenuity.

We’ll show the world how AI is powering Human Ingenuity in a variety of ways. Here, we’ll create content that demonstrates what people can do when they fold AI into their personal workstreams. We also think influencers are an interesting way to tell these stories.

Timeless ingenuity

A day in the life in 15 minutes

Unexpected influencers

Young man with glasses gestures as he podcasts at a desk, speaking into a professional microphone before a large monitor.
A day in the life in 15 minutes
How much more could you accomplish if you didn’t have to do all the busy work? Well, let's find out.

In this content series, we’ll partner with influencers who will show us how they can get a day’s worth of the small stuff that eats up our time done in 15 minutes or less with the help of Copilot.

And with the timesuck work done, how much more can they accomplish?
A toddler blows soap bubbles in a living room while her casually dressed mother sits cross-legged on the floor trying to catch the bubbles.
Unexpected influencers
Let’s have unexpected influencers review the coolest ways they unlock their ingenuity with the help of Microsoft. 

A mom blogger could show us how she schedules her household and budgets with Microsoft 365, giving her more time to spend with her kiddos. A toy reviewer could demonstrate how Copilot in Word or PowerPoint feels more collaborative and fun. 

Our influencers show us what’s possible when they really don’t have to sweat the small stuff. 
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A detailed wooden scale model of a vintage locomotive with gears and wheels sits atop an open Renaissance-style ledger book.
Timeless Ingenuity
Leonardo DaVinci is widely considered to be the most ingeniously creative human to have ever lived, a polymath who demonstrated vast knowledge and expertise across many fields in both the arts and the sciences. His mind was so far ahead of its time many of the inventions he sketched in his notebooks, or Codex, were impossible to build in his day. In fact, many have still never been brought to life. Microsoft is going to fix that. In this content series, we’ll take drawings and descriptions from Leonardo’s Codex (which Bill Gates bought for $31MM) and create AI tools to help finally bring the rest of Leonardo’s inventions to life, proving that time is no barrier to true human ingenuity when its amplified by the right co-pilot.
A detailed wooden scale model of a vintage locomotive with gears and wheels sits atop an open Renaissance-style ledger book.
Timeless Ingenuity
Leonardo DaVinci is widely considered to be the most ingeniously creative human to have ever lived, a polymath who demonstrated vast knowledge and expertise across many fields in both the arts and the sciences. His mind was so far ahead of its time many of the inventions he sketched in his notebooks, or Codex, were impossible to build in his day. In fact, many have still never been brought to life. Microsoft is going to fix that. In this content series, we’ll take drawings and descriptions from Leonardo’s Codex (which Bill Gates bought for $31MM) and create AI tools to help finally bring the rest of Leonardo’s inventions to life, proving that time is no barrier to true human ingenuity when its amplified by the right co-pilot.

Say HI

Beyond content series and video, we’ll create rich audio content in the form of original podcasts. Our audience loves a good podcast. We’ll introduce them to some new ideas and familiar voices all sharing how AI is enabling people to power the new wave of Human Ingenuity. 
You made it! Well, our time has been brief but we hope you’ve enjoyed our journey through what’s possible when we embrace Human Ingenuity.
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